For the woman who's done starting over.
Winter Club is a women-only coaching studio built for the woman who wants to feel strong, feel seen, and finally feel like herself again.
Strength training you'll stick with, even when life gets busy.
She didn't fail the gym.
The gym failed her.
Most women who walk through this door have tried before. The classes, the apps, the memberships. They started strong and stopped. Not because they lack discipline. Not because they're not motivated enough.
That's not a personal failure. That's what happens when a fitness program treats her like a number instead of a person. The loud, competitive, figure-it-out-yourself world of gyms wasn't built for her. It was built around the idea that showing up is enough.
It isn't. She deserves real coaching, a real method, and a room full of women who are on the same journey. That's what Winter Club was built to be.
Training designed around how your body actually works.
The A.A.R.M. method is our proprietary system. Its four phases work together in every class, not as stages you pass through. Every class, every week, every season has a purpose.
Activate
Wake up the muscles that have gone quiet and build the foundation real strength is built on. It's working in your training from your very first class.
Accelerate
Where strength is built. Progressive overload, tracked results, visible change in how you feel and how you move.
Regulate
Where your body learns to hold strength, not just reach for it. This is where consistency becomes identity.
Mobilize
Move better, recover smarter, and protect your body so you can keep doing this for years, not just weeks.
Three things that make this
unlike anywhere you've trained before.
Women only. No exceptions.
This is your hour. Not a compromised version of a coed gym. A space designed for the way women train, recover, and support each other. The energy in this room is different because everyone in it is here for the same reason.
Coaches who know your name.
This isn't a gym where you're just a number. Your coaches know your name, where you started, and what you're working toward, and Fran tracks your journey at every check-in, so nothing about your progress gets lost. That's not a feature. That's the whole point. The women who stay aren't staying for the workouts. They're staying because they feel seen.
A method built around you.
The A.A.R.M. system means your training has a purpose at every stage. Every class is structured. Every progression is intentional. No randomness, no plateaus, no guessing whether you're doing the right thing. You'll know exactly where you are and where you're headed.
She came to feel better.
She stayed to belong.
Three steps to feeling
like yourself again.
We don't throw you into a class on day one. We start with a conversation because your journey is yours. The Goal Session takes 15 minutes and it changes everything.
Book Your Goal SessionEvery class has a purpose.
Nothing is random.
Every class at Winter Club is part of the A.A.R.M. method. Each one plays a specific role in your transformation. Every time you show up, your body is moving forward.
Full Body
This is where your transformation ignites. Full Body is a high-energy, high-volume session designed to ACTIVATE your metabolism from head to toe. Using a dynamic mix of dumbbells, barbells, bikes, mats, and more, you'll move through exercises that fire up your calorie burn and maximize the Afterburn effect, meaning your body keeps working long after class ends.
Every rep, every set, every moment is designed with purpose. This isn't random exercise. It's the spark that sets your entire transformation in motion.
Lower Body
Lower Body brings together two powerful elements of the A.A.R.M. Model. You'll ACTIVATE your metabolism through high-volume training targeting your quads, hamstrings, glutes, and calves, while conditioning work REGULATES your energy systems and optimizes your body's ability to burn fat.
Using dumbbells, battle ropes, bikes, ankle weights, steps, and bars, this class builds strong, sculpted legs while keeping your heart rate elevated and your stress hormones in check. It's intense, it's empowering, and you'll feel every bit of it.
Glute Pump
Glute Pump is where sculpting meets science. This class combines high-volume work to ACTIVATE your metabolism with strategic heavy loading to ACCELERATE your Basal Metabolic Rate, building lean muscle that makes your body a more efficient fat-burning machine, even at rest.
Focused entirely on your glutes, you'll feel the burn, see the shape, and build the kind of strength that shows. This is targeted transformation at its best.
Upper Body & Abs
This class hits three pillars of the A.A.R.M. Model in one powerful session. High-volume work ACTIVATES your metabolism through chest, shoulders, back, biceps, and triceps. Progressive loading ACCELERATES your BMR by building lean, defined muscle. And dedicated core training MOBILIZES your body with the durability and structural integrity you need for lifelong results.
Upper Body & Abs is where definition meets resilience, sculpting your upper body while building the core foundation that supports everything else in your transformation.
Mat Pilates
Mat Pilates is where control becomes strength. This is the MOBILIZE phase at its most precise: structured, deliberate, mat-based sequences that train the deep core muscles most workouts never reach. Where Stretching & Flexibility is about what your body lets go of, Mat Pilates is about what your body builds.
Through slow, breath-led Pilates movement, you'll develop real core durability, sharpen your balance and posture, and teach your body to move with intention instead of momentum. Every rep is small, controlled, and exact. This is the work that makes your strength training safer, your form cleaner, and the results you build far harder to undo.
Upper Body & Glute Pump
The best of both worlds. This class pairs two 30-minute segments to ACTIVATE and ACCELERATE your transformation from top to bottom.
The first half builds strength and definition through your arms, shoulders, and back. The second half shifts to your glutes with targeted exercises that shape, lift, and strengthen. Together, you get a complete upper body and glute session that maximizes your calorie burn and builds the lean muscle that drives lasting metabolic change.
Power Jump
Power Jump is your heart-pumping, energy-boosting cardio session designed to REGULATE your body's physiological flow. This high-energy class activates your lymphatic system, optimizes your stress hormones, and strengthens your long-term energy systems so your body can actually use its energy for fat loss instead of storing it.
Beyond the incredible calorie burn, Power Jump strengthens your bones and muscles, improves your cardiovascular health, sharpens your balance and coordination, and leaves you feeling absolutely electric. This is the cardio you'll actually love showing up for.
Stretching & Flexibility
This is where your body recovers, restores, and prepares for everything ahead. Stretching & Flexibility is the MOBILIZE phase of the A.A.R.M. Model: the deep release and flexibility work that restores full range of motion and tissue resilience, ensuring your transformation is truly limitless.
Through guided stretching techniques, you'll increase your range of motion, improve your posture and balance, soothe sore muscles, reduce your risk of injury, and release the tension your body has been holding onto. This class is the foundation that makes every other class more effective, and keeps you moving for life.
Find your
class.
Morning and evening options every day. All levels. All you have to do is show up.
Not a gym membership.
A transformation system.
You're not paying for access to equipment. You're paying for a coach who knows your name, a method built around your body, and a community that notices when you're gone.
Transformation
- Unlimited classes, all types, every time slot
- Full A.A.R.M. system coverage every week
- Expert coaching in every class
- Personal baseline measurements at enrollment
- Progress photo tracking
- Confidence, sleep & wellness tracking
- Day 30 coach check-in & progress review
- Day 90 full measurement review
- Ongoing check-ins every quarter, for as long as you're a member
- Personalized focus action plan
- Direct access to Fran anytime
Why it's not
just classes.
Everything you want to know
before you reach out.
Is Winter Club really women only?
What is a Goal Session and do I have to do one?
Do I need to be in shape to start?
What is A.A.R.M.?
How much does membership cost?
What if I want to cancel?
How many classes are there and when?
Where are you located?
It starts with a
15-minute conversation.
Book your free Goal Session with Fran. No pressure, no commitment. Just an honest conversation about where you are and where you want to be. We'll take it from there.
Book Your Free Goal SessionWomen only • Fort Myers, FL • (239) 309-7773 • [email protected]